Several independent game developers have banded together for an interesting sales experiment.
They are bundling five games together that would cost $80 bought on their own and allowing customers to pay whatever they want.
It’s The Humble Indie Bundle.
By default, the amount paid is divided between the developers and two charities (The Electronic Frontier Foundations and Child’s Play,) but upon purchase, the buyer can choose a different division: all to the developers, all to charity or break is down even further.
It seems to be working out.
A little more than halfway through the sale (there are three days left!) they have raised more than $500,000 with the average customer opting to pay $8.20.
It’ll be interesting to see the stats at the end of the sale.
That is interesting … and the amount they’ve earned this way is mind-boggling. Good for them for breaking the rules!
[...] week I wrote about the “Humble Indie Bundle,” where several independent video games were bundled together [...]