The National Post has done something interesting with the newspaper’s web site content.
If someone tries to copy text from the site, upon pasting it there will also be a link to the original story, as well as a link to the National Post’s Facebook page.
For example, if I tried to copy and paste text from the Post’s coverage of today’s Google Buzz announcement the following would appear at the end:
Read more: http://network.nationalpost.com/np/blogs/fpposted/archive/2010/02/09/fp-tech-desk-google-gets-social-with-gmail.aspx#ixzz0f4aclGtJ
The Financial Post is now on Facebook. Join our fan community today.
It’s an interesting trick, given how many other news organizations are so focused on protecting their content and preventing bloggers from “stealing” it, the Post seems to be adding something useful (although obviously self-serving) with the link back.
Not sure what the point of the Facebook link is, though. I can’t image too many bloggers would leave it intact and unlike the link to the original store, it doesn’t provide the full URL.
Regardless, it seems pretty nifty to me.
