Comments on: The New York Times missed the real digital sweatshops http://waa.loudandskittish.com/2008/04/06/the-new-york-times-missed-the-real-digital-sweatshops/ Ottawa freelance tech journalist Fri, 17 Dec 2010 10:16:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Mitch Brisebois http://waa.loudandskittish.com/2008/04/06/the-new-york-times-missed-the-real-digital-sweatshops/comment-page-1/#comment-4 Mitch Brisebois Tue, 08 Apr 2008 16:17:01 +0000 http://waa.loudandskittish.com/2008/04/06/the-new-york-times-missed-the-real-digital-sweatshops/#comment-4 Good analysis, Rob. Despite getting decent traffic for the SensoryMetrics blog, we've chosen not to monetize it. It would amount to peanuts. The value of blogging should be tied to a business case - just like any other product or marketing decision. Long time bloggers recognize than this value is often intangible (ie - won't pay for pizza) Instead - blogs are great to support emerging businesses, develop corporate and personal brands, and allow people to participate in niche communities. The NY Times missed the point entirely! Good analysis, Rob. Despite getting decent traffic for the SensoryMetrics blog, we’ve chosen not to monetize it. It would amount to peanuts. The value of blogging should be tied to a business case – just like any other product or marketing decision. Long time bloggers recognize than this value is often intangible (ie – won’t pay for pizza)

Instead – blogs are great to support emerging businesses, develop corporate and personal brands, and allow people to participate in niche communities. The NY Times missed the point entirely!

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