Today my mailbox contained yet another annoying renewal letter from Macleans, offering me some kind of sweet deal if I renew my subscription early. Problem with the letter is, they don’t state the exact amount of money they want from - just that they want my credit card info. Hah!
As I so mockingly stated a while back, it’s not like the price is going to magically change when my subscription actually does run out. And today, Wired editor Chris Anderson confirmed this.
Writing in his personal blog, he flat-out says that words in renewal letters and subscription cards like "courtesy rate" and "guaranteed savings," along with expiry dates for them are, well, giant loads of B.S.
Though, he does accept reality at the end of his posting. To answer his own question as to why his industry lies so much: it works.
I love one of the comments that was left, though, suggesting subscription cards be made more useful by say, including pretty pictures or adding origami instructions to the back.
No Comments on "Further ranting about renewal offers"