TrueSwitch: Service or creative spam?

I got an e-mail today from some company called TrueSwitch informing that someone has a “brand-spanking-new Yahoo! Mail address”

The problem is, I have no clue who this “someone” is. It would have nice if, for example, this e-mail had mentioned at the very least, what this person’s old address was.

Of course, not being able to simply leave something alone, I had to investigate further. From what I learned, TrueSwitch is a service that’s supposed to make migrating from one e-mail address to another easier.

They handle forwarding everything from your old address to the new one, shut down the old one and inform all your contacts of your “brand-spanking-new” e-mail address.

Remaining curious, I sent this person with a new address a message thanking them for the update but also asking: just who ARE you?

No response so far. This has left me wondering, could this be a really ingenious piece of spam? Did I play right into their hands by doing some digging? After all, I’d never heard of this service before and now I know all about them. By sending out e-mails to random people telling them that “someone” has a new e-mail address, they get people curious as to what this is and now looking at them.

That said, I hardly think the $19.95 price tag is worth it given that setting my old address to forward, exporting my address book and sending out a mass e-mail might take me all of 10 minutes to do.

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